Caesar’s Launching New Casino By the End of 2024 in Michigan

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In February of this year, Caesars surprised everyone with the announcement that they had purchased the Michigan license for WynnBet’s iGaming platform as well as its sportsbook license. After the acquisition, Caesars confirmed during its Q1 2024 earnings call that it is targeting to launch its second online casino for players in Michigan by the end of 2024.

Likely under a new name, Caesars will operate a new brand that is currently being run by the WynnBet platform. In Michigan, this makes Caesars the first operator to operate two separate online casinos.

Eric Hession, President of Caesars Sports and Online said, “We announced an agreement with the Sault Ste. Marie Tribe of Chippewa Indians and Wynn Resorts to enable a second iGaming brand in Michigan, which we plan to launch before the end of the year pending regulatory approvals.”

While WynnBet isn’t a “heavy hitter” per se in the industry, it still manages to make the top 10 in revenue earnings out of the 15 online casinos in Michigan. In 2024, WynnBet averaged in the $3 million range for monthly revenue. During the first three months of 2024, the casino operator generated $9.5 million in revenue.

“The existing Wynn operations have been averaging approximately $3 million of GDR per month, and we will work with their team to transition the customer base to our newly-branded product when we launch,” added Eric Hession.

How is Caesars Able to Operate Two Online Casinos in One State?

While some are confused as to how Caesars can operate more than one online casino in one state, the Michigan Gaming Control Board, in a clarifying statement, said,

“Like any other online operating entity, Caesars’ branding needs to meet our established branding and branding-related requirements, as specified under Section 4(7) of Michigan’s Lawful Internet Gaming Act and Lawful Sports Betting Act.”

Those requirements are as follows:

“(7) An internet gaming operator may offer internet gaming under a maximum of 2 separate brands, 1 for each of interactive poker and other casino-style games. This subsection does not prohibit an internet gaming operator from using fewer than 2 brands or from using a single brand to offer any combination of interactive poker or other casino-style games. Only an internet gaming operator or its internet gaming platform providers may process, accept, or solicit internet wagers under this act.

All websites and corresponding applications used to offer internet gaming must clearly display the brand of the internet gaming operator or its affiliate. The internet gaming operator may also elect, in its sole discretion, to have the brand of each internet gaming platform that it utilizes be the name and logos or no more than 1 internet gaming platform provider if the internet gaming platform also clearly displays the internet gaming operator’s own trademarks and logos or those of an affiliate. The internet gaming operator is responsible for the conduct of its internet gaming platform provider.”

All of that means that operators can offer one brand for all casino games and one brand for poker games only. The casino brand can optionally include poker games, but the poker option must be exclusively poker.

WynnBet License for New Brand

The licenses for WynnBet come from the Sault Ste. Marie Tribe of the Chippewa Indians who operate Kewadin Casinos. Caesars will use a new brand for this license in an effort to satisfy tribal partners.

Earnings from Caesars will continue to go to the Grand Traverse Band, and revenue from the new brand will go to the Sault Ste. Marie tribe.

Mac Daniel is a writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit: playonlinemichigan.com