Online casino players in Michigan will have more casino games to choose from thanks to a new partnership between Every Matrix and Rush Street Interactive. According to a press release posted on the EveryMatrix website on December 18th, Michigan players can now enjoy games created by EveryMatrix on the BetRivers casino app.
The casino content creator was approved to offer its games in the Great Lake state in January of this year. Since then, however, there has been little news from EveryMatrix. That is until last month when the game developer formed its first exclusive partnership and thus can offer its games to players in MI.
Rush Street Interactive, or RSI, owns and operates the BetRivers online casino and sportsbook. The Betrivers website and app are available in several U.S. states. In Michigan, players have had access to the BetRivers brand since January 2021.
Thanks to the partnership between RSI and Everymartix, BetRivers will receive a plethora of new games from the developer’s library. As of December 30th, Armadillo Studios, an in-house game development studio of EveryMatrix, has begun offering new titles on the BetRivers app.
“We’re delighted to go live in Michigan, yet another significant iGaming state, and in particular to go live with our valued partners at Rush Street Interactive,” said President of America business at EveryMatrix, Erik Nyman.
“This year has seen EverryMartix further extend our US presence in new states and with a series of tier-1 brands, and we look forward to both maximizing our content and aggregation offering here in 2024 and beyond.”
According to its website, EveryMatrix has licenses in four U.S. states: New Jersey, Michigan, West Virginia, and Connecticut. The game developer is also licensed in Ontario and is working through the regulatory process to gain approval in Pennsylvania.
Rush Street Interactive CEO Richard Schwartz also commented on the new partnership, “RSI is thrilled to extend our partnership with EveryMatrix, and we’re pleased to lead its entry into Michigan for the first time. We are always excited to offer our BetRivers players new immersive and entertaining gaming experiences, and we’re confident gaming enthusiasts in the Great Lake state will enjoy these new games.”
Rush Street Interactive owns and operates BetRivers, PlaySugarHouse, and RushBet. The company offers its services in over fifteen U.S. states: PA, IL, NJ, NY, OH, DE, MI, IN, VA, CO, MD, IA, WV, AZ, and LA. Internationally, RSI operates in Ontario, Canada, Colombia, and Mexico.
Founded in 2008 by “a team of visionary people with the aim to create a fully flexible and tailored software solution for online operators whilst working with high-profile iGaming partners,” EveryMatrix was running from the start. Two years after its inception, the brand earned its first EGR accolade for Innovation in Sports Betting in 2010. According to its website, EveryMatrix works with a multitude of different clients, from Tier 1 operators to brand-new brands. Their platform is highly modular and scalable, empowering partners with the technology needed to provide an exceptional experience for customers. EveryMatrix has grown to become a popular online casino content provider, supplying global casino brands with engaging casino games. The brand has over 850 employees across 12 countries and serves over 300 customers across the globe. EveryMatrix is a member of the World Lottery Association (WLA) and the European Lotteries Association.
Mac Daniel is a writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit: playonlinemichigan.com