Michigan’s growing online gaming and sports betting market is attracting more and more iGaming developers and providers. Last month, a new name entered the online casino scene in Michigan, EveryMatrix.
The state’s regulatory agency, the MGCB, awarded EveryMatrix a license to begin offering its CasinoEngine platform to customers in Michigan. The recent development comes after EveryMatrix made its US debut in New Jersey back in October.
EveryMatrix’s CasinoEngine product is described as “the number one casino integration and productivity platform and the largest casino content library in the industry,” boasting over 12,500 games! Most game developers we report on here at playonlinemichigan.com have around 100-300 developed games. With over 12,500 games across 250 casino vendors and sub-vendors, the CasinoEngine platform is unmatched.
Erik Nyman, President of EveryMatrix Americas, commented on the recent development, stating that “we are very pleased that EveryMatrix has been granted the license approval for iGaming and expect to go live shortly with our customers.
“The state of Michigan has established a solid framework for online gaming and delivered strong results since market opening.”
EveryMatrix has also claimed that the recent development in Michigan is just another step of their ongoing effort to further develop the iGaming products and services they offer.
Who is EveryMatrix?
EveryMatrix is headquartered in Sliema, Malta, with offices in Romania, Armenia, Norway, China, Croatia, and most recently Miami. EveryMatrix offers an array of services and products, from in-house marketing, product management, and payment services, to casino software, odds tracking software, and gaming content management tools. EveryMatrix’s OddsMatrix is a revolutionary product that tracks thousands of sports data points and delivers reliable content for sportsbooks and website partners. The company boasts an array of casino software platforms and systems that can improve online casino revenue, customer experience, and content management.
What is CasinoEngine?
The license from the MGCB allows EveryMatrix to begin offering its CasinoEngine product to customers in Michigan. CasinoEngine is a full-service online casino management tool that helps boost revenue, improve operations, and helps increase the number of games casinos can offer players. CasinoEngine claims to be a flexible commercial solution that can integrate with a number of 3rd party platforms. To learn more about EveryMatrix, click here.
Other Developments by EveryMatrix
The recent development in Michigan by EveryMatrix is a part of its larger vision to offer its services and products across North America. EveryMatrix made its North American debut in August by securing a license in Ontario from the Alcohol and Gaming Commission of Ontario. In October, the iGaming brand launched in its first US state, New Jersey, and shortly entered West Virginia’s iGaming market. EveryMatrix’s launch in Michigan makes it the third state where you can play games by the developer.
Ahead of its US debut, EveryMatrix also partnered with 888 Holdings to offer their CasinoEngine to partners in future US markets.
It’s clear EveryMatrix is seeking licensing in states where both online casino gaming and sports betting are available. Erik Nyman said that the recent development in Michigan and West Virginia “follows our clear path and ambition to be live with our technology and products in states that allow for a full casino and sports betting offering. I am very pleased with EveryMatrix’s progress in the US. . .”
EveryMatrix has already applied for a license in Pennsylvania, so it’s likely only a matter of time before we see their products live in the Keystone State.
Mac Daniel is a Michigan native and freelance writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit: playonlinemichigan.com