2022 was quite an exciting year for online casino fans. Casinos like BetMGM put out new games seemingly weekly, thanks to their aggressive partnership strategy. In 2023, BetMGM doesn’t seem to be slowing down, giving fans even more games to check out.
Latest BetMGM Partnership
The most recent partnership for the BetMGM brand was an agreement with game developer Bragg Gaming. As of December 2022, the game developer has officially launched their gaming content in Michigan on the BetMGM app.
“We have placed an emphasis on expanding our existing relationships with North American iGaming operators to include content from the new proprietary studios we launched this year, as well as exclusive games from our latest third-party studio collaborations,” said chief operating officer and gaming president Lara Falzon. “This new launch with BetMGM further expands on our successful execution of this strategy, which we expect will help drive consistent, long-term growth.”
Bragg Gaming Recent Developments
While Bragg Gaming’s library of games hasn’t appeared in Michigan’s online casino market before, fans from out of state may recognize the brand. According to the game developer, the recent games that launched on the BetMGM site were a part of an existing collaboration between the two companies. The partnership has actually been in place for several years and includes other US states where BetMGM is active like Pennsylvania and New Jersey.
Bragg Gaming operates its diverse library of games under several different game developer names. Many of Bragg’s most popular games are created by its Spin Games and Wild Streak Gaming studios. Other brands under the Bragg family include Atomic Slot Lab, Indigo Magic, and Oryx Gaming.
With its recent development in Michigan, Bragg Gaming is now legal in four US jurisdictions through its Spin Games partnerships.
- New Jersey
Bragg Gaming has been featuring its unique slot games in New Jersey for several years through its Spin Games and Wild Streak Gaming brands. Bragg has also formed a new partnership at the beginning of December with Rush Street Interactive to bring even more games to New Jersey players. To provide a seamless experience for partners, the company developed its new Remote Games Server (RGS) technology. This new technology allows casino operators to host game developer content without any software installation or server modification. The RGS technology helps brands like BetMGM gain access to Bragg’s library of games easily, quickly, and cheaply.
“We are pleased to build on our existing relationship with BetMGM and look forward to providing them with content that helps them continue engaging with their existing players at high levels and attract new players,” said Falzon.
Fans of BetMGM’s online casino will find just a few new titles by Bragg Gaming available right now. More games are likely scheduled to release on the BetMGM app in 2023.
About Bragg Gaming
Founded in 2004 and headquartered in Toronto, Canada, Bragg Gaming is a leader in the iGaming technology market. The game developer prides itself on unrivaled technology, unique gaming experiences, and an unmatched customer experience. Bragg’s goal is to serve its customers by providing casino games that work on any device. The brand also specializes in creating games for smaller game developers and helps market those games to its customers.
According to its website, Bragg Gaming operates in the following countries: Malta, Greece, the UK, Romania, the Bahamas, and Ontario, Canada. The technology company has offices in Toronto, Las Vegas, Reno, London, Ljubljana, Malta, and Chennai.
Mac Daniel is a Michigan native and freelance writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit: playonlinemichigan.com