BetMGM and Design Works Gaming Expand Strategic Partnership

BetMGM and Design Works Gaming have expanded their strategic partnership by extending DWG’s library of premium games to Michigan’s online casino market. Online casino fans in the Great Lake State now have even more games to enjoy on the BetMGM casino app. 

For most online casino fans, BetMGM’s massive library of games is too much to handle. The brand is notorious in Michigan for hosting over 600 online casino games on its website. BetMGM players now have even more games available thanks to a new partnership with DWG that will see the casino content developer bring its library of Vegas-inspired games to Michigan.

Design Works Gaming Enters Second US-Regulated iGaming Market 

Michigan is the second state where DWG offers its library of digital casino content. The iGaming company was founded in 2005 with the intention to “create an independent studio that truly understood what players wanted – and hire the best talent possible – to give slot manufacturers exactly that,” according to Design Works Gaming founder and CEO Troy Zurawski. 

The igaming content creation company made its North American debut earlier this year thanks to a partnership with Scientific Games. The partnership signed in September gave Scientific Games the right to offer DWG’s library on its OpenGaming Platform. The agreement would start with DWG bringing its library of games to New Jersey first before expanding to Michigan, Pennsylvania, and Canada.

At the time of the strategic partnership, DWG CEO Troy Zurawski commented on the news, stating, 

“When I founded DWG in Scottsdale, Arizona, the thought of launching our games in regulated, real money online casinos in the US felt like a distant dream. Over the past 16 years, I’ve grown DWG in this direction, slow and steady – but with purpose. As you can probably imagine, it feels incredible to be launching in the USA. Even more so knowing the proven success behind our products. We couldn’t have found a better partner to bring us home than SG Digital. With their backing – we can now change up the game across North America, starting with this first launch in New Jersey.”

Design Works Gaming successfully launched its library of online casino games in New Jersey in August this year. Shortly after launching in New Jersey, the igaming developer signed a partnership with BetMGM to offer their library of games across New Jersey and Michigan’s regulated casino markets. 

Thanks to the new partnership with DWG, Michigan BetMGM players now have access to DWG’s library of online casino games, including:

• LuckyTap
• Double Fancy 7s
• 10X Fortune
• Piggy Payouts Bank Buster Lucky Tap
• Test Your Strength LuckyTap

“After the success we’ve seen with our games in New Jersey, our team is brimming with excitement to finally be live in Michigan and to debut with the largest operator in the state. In just a few short months since going live with BetMGM in New Jersey, we’ve seen unmatched dedication to creating the best player experience possible. The BetMGM team has been incredible to work with and the collaboration efforts surrounding bespoke games is truly exciting,” said Troy Zurawski. 

Future for DWG

According to CEO Troy Zurawski, the online casino gaming company has its eyes set on bringing its casino games to every legal market in the US. “We’re serious about transforming online casino content in the US, and that means taking our games into all regulated jurisdictions across the country,” said Zurawski. The past few months have been understandingly busy for the game developer. Design Works Gaming already has licenses in Connecticut, Michigan, New Jersey, and Pennsylvania. The online casino gaming developer will likely target one of those states next. 

Mac Daniel is a Michigan native and freelance writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit: playonlinemichigan.com