DraftKings opened its new sportsbook at Bay Mills Casino and celebrated with a ceremonial ribbon cutting by the executives of DraftKings, Bay Mills Resort, and the Sault Ste Marie Chamber of Commerce.
This sportsbook marks the beginning of many upgrades and renovations for the Lake Superior casino.
DraftKings Reputation in Michigan
Since online sports betting became legal in the state in 2021, DraftKings has made a name for itself as one of the top three online sportsbook operators. Its all-time handle totals $1.72 billion. Combine that figure with the number one and two operators in the state (FanDuel and BetMGM, respectively), and the three books account for $5.56 billion of the total handle. September was a particularly successful time for DraftKings, with their handle coming in at $108.2 million for the month.
This expansion to the Bay Mills Casino will further solidify DraftKings’ position as one of the best sportsbooks available in Michigan’s legal betting market.
Bay Mills Casino Sportsbook
Both Bay Mills Casino and DraftKings are thrilled about the partnership between the companies.
General Manager of Bay Mills Resort and Casino, Richard LeBlanc said, “We’re excited to finally launch the retail DraftKings Sportsbook in our casino.”
While Michael Kibort, Sr Director of Retail Sportsbook Operations at DraftKings shared that, “we are thrilled to expand our incredible partnership with the Bay Mills Indian Community and to create an amenity that all guests can enjoy at one of the premier entertainment destinations in Northern Michigan.”
The newly established retail sportsbook at Bay Mills Casino is raising the bar for other sportsbooks in the state. Every aspect of the new launch was designed and created with “sports fans in mind,” according to DraftKings.
Kibort says, “Our new sportsbook at Bay Mills Resort & Casino will offer sports fans an unmatched high-energy, year-round immersive sports betting experience.” The new sportsbook will offer top-notch amenities and features including:
- Multiple viewing options for sporting events
- Real-time score updates
- Three odds boards
- Four betting kiosks inside the sportsbook
- Two betting kiosks on the main casino floor
- Cocktail service
- Multiple dining options
Both establishments believe this will boost tourism to the area and positively impact the surrounding community. Bay Mills GM supported this idea by stating, “It has been equally gratifying to demonstrate our DraftKings partnership to our guests and community, which will positively impact our region for years to come.”
More Bay Mills Improvements to Come
In addition to its new sportsbook, Bay Mills Casino has planned a $65 million expansion project set to take place in Spring 2023.
Some of the upgraded offerings include:
- 134 new rooms complete with balconies
- New deli
- Spa with massage therapy rooms
- Pool with a splash pad
- Hot tubs
- Nail salon
- Fitness center
- Conference spaces
Bay Mills Casino already offers hundreds of slot options and various table games for patrons to enjoy. The resort also has an eighteen-hole golf course and many high-end dining options, including favorites like Bay Back Grill & Games and Sacy’s Restaurant. There is something for everyone to appreciate at Bay Mills. These new upgrades will surely set the casino apart from the other luxury casinos in the Great Lakes state.
Bay Mills Casino and Resort is located in Brimley, MI. The DraftKings retail sportsbook is open seven days a week, and its betting kiosks are open 24 hours a day.
Mac Daniel is a Michigan native and freelance writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit: playonlinemichigan.com