Soaring Eagle Casino & Resort Begins Using QCI Platform

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Earlier this month, the Soaring Eagle Casino & Resort signed a new partnership with Quick Custom Intelligence (QCI) to begin to utilize QCI’s array of casino data analytics and AI technologies at The Soaring Eagle in Mount Pleasant, Michigan.

QCI offers its customers powerful reporting software that helps casinos better understand which games are popular at their casinos. QCI also has integrated marketing automation tools to help streamline the way businesses market to potential customers.

Melinda Coffin, Chief Executive Officer at the Soaring Eagle Casino & Resort, expressed her excitement for the new data analytics and AI tools. 

“. . . Soaring Eagle Casino & Resort is very excited to begin using the QCI Platform,” said Coffin. “We did an extensive vetting of business analytic tools and found their AI and technology to be leading-edge. Leveraging QCI’s platform allows our team to quickly identify revenue opportunities, execute and evaluate campaigns and elevate our player development efforts. To top it all off, their Robotic Process Automation will save us time and money each month accurately loading our marketing offers.”

More About QCI

Currently, QCI’s services are used by over 85 casino resorts in North America and over 4,000 sites worldwide. The company was founded just last year by Dr. Ralph Thomas and Mr. Andrew Cardno. and has already grown to become a worldwide brand. In 2021 alone, QCI provided analytics for over 100,000 gambling devices, according to an article by released in January of this year. According to the company’s website, QCI offers partners one cohesive location for player analytics, development, and marketing, all powered by real-time player data. QCI boasts that its software is highly configurable and can be managed on-site, through the cloud, or a hybrid of the two. As of November 2022, QCI provides services for operators with a combined total annual gross gaming revenue of over $20 billion. QCI’s platform gives casino operators quick, informed decisions to help increase profits, streamline marketing campaigns, and increase customer satisfaction. Quick Custom Intelligence is headquartered in San Diego, CA, and has offices in Las Vegas, St. Louis, Dallas & Tulsa.

The CEO of QCI, Ralph Thomas also commented on the new partnership with Soaring Eagle, stating, “Soaring Eagle Casino & Resort’s decision to select our QCI Platform shows the importance of continually developing products that truly fit our customers’ needs. We see our business partnership with Soaring Eagle, a premier operator in the Michigan market, as a strategic business relationship. With over 85 casino resorts in North America and over 4,000 sites worldwide utilizing QCI’s Unified Gaming Platform, we are confident our proven product will continue to meet the growing needs of Soaring Eagle Casino & Resort.”

About Soaring Eagle Casino & Resort

The Soaring Eagle Casino & Resort is owned and operated by the Saginaw Chippewa Indian Tribe. The Soaring Eagle originally opened in April 1998 and has since grown to become one of the most popular casinos in the Great Lake State. The resort features over 516 newly renovated guest rooms, 70,000 sq. ft of event hosting space, a full-service spa and salon, an indoor pool, an outdoor all-season Jacuzzi, and over five unique dining options. The Soaring Eagle Casino floor has more than 3,000 slot machines and 70 table games, as well as a VIP lounge and high-stakes gaming room. Soaring Eagle Casino & Resort also launched its online sportsbook and casino app, “Eagle Casino & Sports,” earlier this year. To learn more about the Soaring Eagle Casino & Resort, visit

Mac Daniel is a Michigan native and freelance writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit: