Despite a successful month overall for online sports betting and online casinos in Michigan, a few operators experienced a dip in revenue. FireKeepers Online Casino and WynnBet Sportsbook attribute this less profitable month to a few customers’ big wins!
FireKeepers Revenue Drops Way Below Monthly Average
FireKeepers Casino and Hotel’s average monthly revenue has been around $1 million since July 2021. FiresKeeper experienced an outstanding August reaching $1.76 million in total revenue. Part of this success is owed to the casino running its own online casino and sportsbook. This is something that only three other tribal casinos do: the others being Four Winds Casino and Soaring Eagle Casino. FireKeepers is ranked the highest among them when it comes to online casino revenue, with its total being $20.9 million, its other contenders’ revenues come in lower, with Four Winds at $11.1 million and Soaring Eagle at $6.3 million.
Although FireKeeper is not in the top tier of iGaming, it has been featured in a good light this year when it was named one of America’s Best-In-State Employers by Forbes. The casino hotel brand was also named one of America’s Best-In-State Employers for the third year in a row.
The operator has remained mostly consistent in revenue for the past year. September’s numbers could be considered out of the ordinary for FireKeepers. The total revenue from FireKeeper’s online casino totaled $700,592. This affected the casino’s overall numbers by marking it the lowest month since June 2021.
While this customer success negatively affected the casinos’ revenue, the FiresKeepers team is considering the bright side of the situation.
Jim Wise, Vice President of Marketing & Sports/Online Gaming at FireKeepers Casino, said: “FireKeepers is Michigan’s luckiest online casino in September. Our guests were strong winners, whether it was in slots or tables, and winning is the best advertising … It impacted our net results, but we are pleased with the positive word of mouth and marketing opportunities it is presenting.”
WynnBet Sportsbook’s Low September
September was a great month for some sports bettors resulting in a not-so-great month for WynnBet’s Sportsbook in Michigan.
The collective hold for online Sportsbooks is at 13.1%, which include many future bets for the NBA, NFL, and NHL.
WynnBet’s (partnered with Kewadin Casinos) online sports betting wagers totaled $4.53 million but faced a collective revenue loss of $7,926 for a -0.2 percent handle.
This is not the first time WynnBet has lost revenue over a bettor. In June 2021, the operator lost $383,777, and in September 2021, they lost $55,863.
It is important to note even with this loss, September was the third-highest monthly handle for WynnBet. Additionally, WynnBet’s online sportsbook is ranked number nine in the state and has brought in an all-time handle of $50.9 million.
This revenue dip can be looked at in many ways. Yes, it is unfortunate for the operators, and it will put them a little behind on their yearly revenue goals, but the losses were not large enough to make a significant dent in Michigan’s overall online casino revenue and sports betting handle.
In addition to this, customer success is acting as great advertising for the operators. Bettors want to win big, so seeing others’ experience it will be sure to push them to try their hand at betting with these operators.
Mac Daniel is a Michigan native and freelance writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit: playonlinemichigan.com