The Soaring Eagle Casino and Sports app has announced a new brand ambassador for the ‘Made in Michigan, Made for Michigan’ online Soaring Eagle Sportsbook app. Retired Detroit Lions wide receiver Herman Moore is now officially an Eagle Casino & Sports brand ambassador.
The agreement will result in Moore representing the sportsbook and casino app at a variety of Eagle Sports-sponsored events. The 53-year-old will also be featured in Detroit Lions-themed TV commercials throughout the 2022-23 season.
“I’m excited to be a representative of this brand and for this to also be a relationship that trusts my brand,” said Moore.
“I love that they asked me to get involved on the creative side and to also have a voice in how I would be portrayed and integrated within the process. This is a mutually beneficial relationship that comes with a lot of history and trust.”
Recent filming was completed at Ford Field with Moore strutting an all-black suit promoting the new Eagle Casino & Sportsbook app.
The agreement also details how Moore will be making appearances at select Lions away game watch parties at the Soaring Eagle Casino. Moore is also expected to attend the Super Bowl LVVII party at Soaring Eagle Casino as part of the agreement.
“It was important to me to represent not just the player I was with the Lions, but the businessman I have been for the past 20 years,” said Moore referring to his collection of businesses known as Team 84.
“To have that embraced by the Soaring Eagle team says a lot about our relationship, which has been in place for a decade.”
Soaring Eagle Properties CEO, Melinda Coffin, said the casino is excited and proud to have the former NFL star join as a spokesperson of Soaring Eagle.
“We cannot think of a better fit for our Made in Michigan, Made for Michigan online Casino & Sportsbook. We look forward to what the future holds for both Eagle Casino & Sports and Herman Moore,” said Coffin.
Mac Daniel is a Michigan native and freelance writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit: playonlinemichigan.com