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The Michigan Gaming Control Board released sports betting and online casino revenue numbers for the month of September this week. With the start of the 2022 NFL season, sports betting operators saw a 66.7% increase from August’s numbers. Online casino operators took a step back in September, ending the month with 1.7% less revenue than in August.
While sports betting grew last month, sportsbooks were down year-over-year. Last September, sports betting operators handled a total of $386,780,231 and ended the month with total revenue of $27,135,351. September 2022 resulted in operators reporting a total handle of $383.1 million, just under a 1% decrease from September 2021. Interestingly enough, sports betting operators reported $50.4 million in revenue, an 84.3% increase compared to September 2021.
While online sports wagering grew year over year (2.8%), the overall results are rather unimpressive and are certainly not what playonlinemichigan.com suspected. Some of the dip can be attributed to retail casinos taking a big hit last month. During September, Detroit’s three retail casinos accounted for just $18.6 million of the total handle, a 42.9% drop from September 2021’s numbers of $32.5 million. The loss in retail sports betting revenue caused the three casinos to end Q3 with 7% less revenue than Q3 of 2021.
Online sports betting numbers overview September 2022:
- Total Handle: $383.1 million (66.7% increase month-over-month, 1% decrease year-over-year)
- Total Revenue: $50.4 million (96% increase month-over-month, 84.3% increase year-over-year)
- Hold: 13.2% (11.2% increase month-over-month)
- State tax revenue generated from sports betting: $1.72 million
- Local tax revenue generated from sports betting: $879,436
- Top online sports betting app by handle: DraftKings Sportsbook MI ($108.2 million)
- Top online sports betting app by revenue: FanDuel Sportsbook MI ($19 million)
DraftKings takes the lead for September
For the first time since November 2021, DraftKings Sportsbook has jumped into the #1 position in terms of total handle. Detroit MotorCity’s sports betting partner, FanDuel has been leading the pack for the last nine consecutive months, with DraftKings and BetMGM battling for 2nd and 3rd place. September resulted in DraftKings bringing in 29.67% of the total handle. FanDuel ended the month with 29.17% of the total market share, and BetMGM claimed 21% of the total handle.
FanDuel still remains the all-time market leader in Michigan, accounting for 28.44% of all sports wagers placed in the state, with DraftKings at 25.39%.
Online casino numbers overview September 2022:
- Total online casino revenue: $128.7 million (1.7% decrease month-over-month, 25.7% increase year-over-year)
- State tax revenue from online casino gaming: $24 million
- Local tax revenue from online casino gaming: $9.2 million
- Top three casino apps by revenue: BetMGM ($46.25 million), FanDuel ($22.45 million), and DraftKings ($21.88 million)
September Sports Betting Numbers by Operator
| Online Sportsbook Brand | Casino Partner | Handle | Revenue | Hold | Taxes |
| FanDuel | MotorCity | $110,404,822 | $19,835,425 | 18.00% | $1,291,204 |
| DraftKings | Bay Mills | $108,153,540 | $10,519,750 | 9.70% | $393,366 |
| BetMGM | MGM Grand Detroit | $80,441,538 | $10,809,325 | 13.40% | $536,799 |
| Barstool | Greektown | $31,173,287 | $4,071,381 | 13.10% | $334,025 |
| Caesars | Grand Traverse | $22,289,484 | $2,369,755 | 10.60% | $0 |
| PointsBet | Lac Vieux Desert | $11,024,116 | $1,269,004 | 11.50% | $0 |
| BetRivers | Little River | $5,480,362 | $541,547 | 9.90% | $23,163 |
| WynnBet | Sault Ste. Marie | $4,526,444 | -$7,926 | -0.20% | $0 |
| Fox Bet | Little Traverse Bay | $2,522,581 | $251,392 | 10.00% | $18,345 |
| FireKeepers | Nottawaseppi Huron | $2,077,347 | $119,207 | 5.70% | $0 |
| Eagle | Sagniaw Chippewa | $1,659,661 | $300,748 | 18.10% | $0 |
| betParx | Match-E-Be-Nash-She-Wish | $1,131,014 | $117,810 | 10.40% | $0 |
| Golden Nugget | Keweenaw Bay | $917,485 | $90,526 | 9.90% | $4,448 |
| SI | Hannahville | $766,064 | $83,014 | 10.80% | $0 |
| Four Winds | Pokagon | $534,858 | $71,790 | 13.40% | $0 |
| Casino Partner | Online Casino Brand | Revenue | Taxes | Promos |
| MGM Grand Detroit | BetMGM | $46,252,993 | $12,176,100 | $4,625,299 |
| MotorCity | FanDuel | $22,450,873 | $5,910,192 | $2,245,087 |
| Bay Mills | DraftKings | $21,882,057 | $6,548,205 | $2,188,206 |
| Little River | BetRivers | $8,293,642 | $2,089,998 | $829,364 |
| Keweenaw Bay | Golden Nugget | $5,824,575 | $1,467,793 | $582,458 |
| Grand Traverse | Caesars | $5,620,781 | $1,416,437 | $562,078 |
| Greektown | Barstool | $3,560,472 | $937,294 | $356,047 |
| Sault Ste. Marie | WynnBet | $3,168,062 | $798,352 | $316,806 |
| Pokagon | Four Winds | $2,993,095 | $754,260 | $299,309 |
| Sagniaw Chippewa | Eagle | $2,908,141 | $636,985 | $290,814 |
| Little Traverse Bay | Fox Bet | $2,242,709 | $565,163 | $224,271 |
| Match-E-Be-Nash-She-Wish | betParx | $1,975,324 | $497,782 | $197,532 |
| Lac Vieux Desert | PointsBet | $845,655 | $153,641 | $147,287 |
| Nottawaseppi Huron | FireKeepers | $700,592 | $153,798 | $70,059 |
| Hannahville | SI | $15,475 | $3,085 | $1,453 |
Mac Daniel is a Michigan native and freelance writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit: playonlinemichigan.com