NeoGames has continued its United States expansion with a content partnership with BetMGM in Michigan. This will bring 120 Wizard Game titles to Michigan for online casino players to enjoy. NeoGames was founded in 2014 and is headquartered in Tel Aviv, Israel.
BetMGM is no stranger to success. Since it launched in Michigan almost two years ago, they have been one of the leading online casinos month over month. BetMGM recently announced a partnership with NBC Sports, becoming the premier sportsbook sponsor of NFL Sunday games. BetMGM is even getting involved in the podcasting world with their sports betting stats being featured on podcasts by Matthew Berry and Chris Simms. Some other recent partnerships by the brand include those with gaming content providers Greentube and Evolution Gaming. If anyone knows the value of partnering with growing companies, it’s BetMGM.
NeoGames has been in the online casino industry for 15 years. They provide their clients with the highest level of technology solutions in online sports betting, iGaming, and iLottery. NeoGames has expanded its iLottery portfolio recently by acquiring Aspire Global Group, a B2B iGaming technology solutions provider. The company has also formed an agreement with BtoBet in hopes to expand in the African market. NeoGames has been working towards development in the United States for a while. NeoGames’ plans have included 12 separate deals in North America including getting certified through Gaming Laboratories International’s GLI-33 Events Wagering System for its online sportsbook. The Michigan launch is the most recent agreement for NeoGames.
“We have had a fantastic growth journey in the US. With the addition of Michigan and the alliance with BetMGM, we further our growth. Our localized content is well-liked by their customers and making our debut in Michigan is a great moment for us as we look to further grow our presence in North America by bringing great excitement and entertainment to slot players.” -NeoGames CEO Moti Malul
NeoGames is another example of Eastern Casino gaming companies taking advantage of the growing online gaming and sports betting market in the US. According to an article by globenewswire.com, the global online gambling industry (sports betting, casino, gaming, poker, etc.) was valued at $57 billion in 2021. Globenewswire.com reported they expect the industry to grow to reach $153 billion by 2030. A large part of that growth is attributed to the US online gambling market.
NeoGames has made 120 Wizard Games titles available for Michigan players on the BetMGM Casino Platform. Wizard Games is a subsidiary of NeoGames and as a result, gives casinos partnered with NeoGames access to its library of games. Wizard Games prides itself on high-quality, action-packed games created for all kinds of users. Not only has Wizard Games developed games for online casinos, but they have also created games that can be enjoyed on Android, IOS, Steam, the Nintendo Switch, and virtual reality. Wizard Games is an already-established US studio. The company’s portfolio is certified in 20 areas in Europe, North America, and Latin America. They attempt to cater their gaming content by location. Wizard Games also has a content agreement with BetMGM in New Jersey and West Virginia.
Michigan casino players can now access popular titles like Spirit of Mustand and Wolf Riches on Pariplay’s Fusion platform. This partnership with BetMGM in Michigan is a stride in NeoGames’s North American presence and will continue to help them be one of the top global casino technology providers.
Mac Daniel is a Michigan native and freelance writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit: playonlinemichigan.com