DraftKings and Amazon announced a new strategic partnership last week that will result in the national mobile sportsbook becoming a sponsor for Thursday Night Football.
The new partnership will feature DraftKings pre-game betting odds and content before Thursday night NFL games throughout the 2022 season. The agreement will also feature TNF (Thursday Night Football) themed offerings and same-game parlays on the DraftKings site.
Chief Marketing Officer at DraftKings, Stephanie Sherman, believes the partnership with Prime Video will pay off and help bring DraftKings to an even wider audience.
“The NFL season is the most active time of year for our customers, so collaborating with one of the world’s leading technology brands to offer engaging content to viewers of TNF on Prime Video is a tremendous opportunity for DraftKings,” said Sherman. “Prime Video is an innovator in live content, and we both have a similar focus on constantly improving our customer’s experiences. We look forward to working with Amazon to bring millions of viewers a premium and enhanced experience during TNF on Prime Video all season long and for years to come.”
Amazon Prime, TNF?
Gone are the days of watching Thursday Night Football on a normal network provider. Amazon has officially become the only place to watch America’s favorite sport on Thursday nights. Earlier this year, Amazon purchased the exclusive rights to host Thursday Night Football on Amazon Prime. The company spent almost $1 billion on the deal with TNF.
The recent step into the sports entertainment industry by the tech-retail-movie-tv-everything giant, showcases just how much money Amazon has. The team also spared no expense in hiring some of the best reporters in the industry for their all-star team. Amazon signed Al Michaels (for $15 million per year), who left NBC after 16 seasons of hosting Sunday Night Football, according to deadline.com, to join the TNF team. Amazon also signed Kirk Herbstreit (for $10 million per year) as Michaels’ partner.
Since signing the deal, Amazon has signed deals with several other companies to continue offering TNF showings, even if they don’t have a Prime Video membership. DirectTV and Prime Video signed a deal allowing over 300,000 local sports bars, restaurants, hotels, casinos, and sportsbooks across the US. The agreement will also allow some national restaurant brands with up to 1,000 US locations to stream TNF.
In terms of watching at home, however, Amazon Prime Video is the only place to watch. Prime Video will be the only place to watch TNF until at least 2033.
“We are thrilled to collaborate with DraftKings to bring fans more insights and excitement as part of the TNF viewing experience,” said Head of NFL Sales, Amazon Ads, Danielle Carney. “DraftKings content will contribute to lively pregame discussions, fan engagement, and, perhaps, some bold predictions from our on-air talent.”
DraftKings content has already been featured during the first two TNF games on September 8th and 15th. TNF will continue to feature DraftKings odds boards and pre-game insights throughout the remaining 14 regular season games.
DraftKings was started in 2012 by Jason Robins, Matt Kalish, and Paul Liberman with the goal of becoming a digital sports entertainment and gaming site in the US. The company has since become one of the leaders in the industry, operating in 17 countries with legal gaming markets.
DraftKings also operates an iGaming platform, DraftKings’ Casino, in 5 US states.
The DraftKings’ Sportsbook app is live in 19 US states and Ontario, Canada. The DraftKings daily fantasy and sports betting site have partnerships with the NFL, NBA, MLB, NHL, PGA Tour, UFC, and NASCAR.
Mac Daniel is a Michigan native and freelance writer for PlayOnlineCasino and PlayOnlineSportsBetting. He has experience writing about a wide variety of topics, including healthcare, tourism, non-profit organizations, and most recently casino and sportsbetting news. To check out more of his work, visit: playonlinemichigan.com